The Creator’s Eat-conomy

4 min readOct 20, 2022

The creator’s economy is a red sea where creators make money from their content and personal influences via audio, texts, images, videos, tippings, affiliated marketing and many more.

Credits: Antler & Ollie Forsyth — The ultimate guide to the creator economy

My guess is that at least 8 out of 10 of us have ever considered being an influencer.

But sadly, the life of a content creator is never as glamorous, it’s a constant struggle of creating new content as well as finding every way to monetize their efforts. Creating content is the bread and butter of creators and it’s always a numbers game (more content = more engagement = higher chance of being viral and better opportunity).

The “attractiveness” of the industry coupled with the relatively low barrier of entry had resulted in a rather competitive landscape for every creators.

Credits: ExplodingTopics — 30+ Incredible Creator Economy Statistics (2022)

With 207 million creators in the world as reported by Exploding Topics, how can they make more money?

MailRats aims to help creators develop new ways to make more money apart from the mainstream ways.

SIMP and Dream

Apart from the typical revenue streams such as Google AdSense, Product Sponsors/Placements or Affiliate Marketing. We found that there has been a rise in SIMP-ing culture, especially for influencers or celebrities.

SIMP= over obsession with someone who doesn’t return affection / allowing females to walk over you without any apparent reasons

Let’s briefly discuss how can Creators can earn more money.

OnlyFans — Earn from your content

OnlyFans is a lucrative way for creators (duhh) to provide exclusive content for their loyal fans to subscribe which on average earns them an additional $150 per month. Quite little huh? Well, at least that pays for 3 days worth of food.

Creators can be creative and tap on OnlyFans to tempt fans to subscribe to their OnlyFans content either through: early access to content or exclusive content for subscribers.
Top creators earn $5,000 to $100,000 per month.

OnlyFans is pretty much a personality game where often the “best” & “unique” personality will gain the most benefits from it. So creators must do their best to stand out amongst the crowd.

BuyMeACoffee — Earn from your efforts

Getting appreciated is nice.
Getting Tips is nice.

And that’s exactly what BuyMeACoffee does. It allows creators to set up a mechanism for them to get tip while creating a form of paid memberships for their contents.

BuyMeACoffee is fuzz-free and you can create an account in less than a minute! So anyone can start create an account, share their unique link and pray that the donations comes in.

Creators can consider leveraging on BuyMeACoffee to earn themselves extra pocket money through appreciation and even start a small convo with them. This helps connecting fans and creators closer — Who knows what will happen! He could be secretly be a billionaire behind the screen!

MailRats — Earn from your DMs

MailRats goal is to leverage on SIMP culture to help creators make money.

The thing is:
People pay to support.
People pay to appreciate.
People pay to view exclusive content.

So we thought: how about adding a little personal touch? And we identified that the easiest way to connect with someone is through text messages.

If people are willing to pay to view contents, pretty sure they will be willing to pay to get replies and to talk to their favourite online girlfriend / boyfriend right?

And that's how MailRats was built.

How it works:

Creators get to set a conversation fee.
Users/Fans have to pay to slide into their DMs
Upon DM, if the creator replies they get to keep the money. If they don’t reply it gets refunded to them.
Creators can use MailRats for any purpose — whether it's for Q&A, AMAs, Sexting, Networking, or Consultation. It’s entirely up to them.

Similar to the other platforms. It’s a personality thing where creators can decide however they want to use MailRats!

Simply create an account, set your fee, share your unique MailRats URL and get the DMs coming. YOU CAN BE REWARDED INSTANTLY.

MailRats is free to use and registration takes less than 10secs.
Don’t believe us? Try it here: http://mailrats.co/.

Let us know what you feel!
Our DMs are open for chat ☺️